Enterprise Mobile Strategies

Kevin Benedict is an opinionated independent mobility analyst, blogger and consultant. He is also an SAP Mentor volunteer focused on enterprise mobility and M2M. Follow his research and articles here, on Twitter @krbenedict or subscribe via RSS or email. You can contact him by phone at +1 208-991-4410.

I had the privilege to interview Jack Chawla, who is Senior Director, Technology Marketing with SAP’s Mobile Business Unit last week via email.

Note:  This interview took place via email, so these are Jack Chawla’s words with minor edits.

Kevin:  What mobile device(s) do you carry?
Jack:  I generally have the following devices in my vicinity. . . BlackBerry, iPad, iPhone, MBA and Lenovo.  While traveling, I try to carry not more than three devices. . . but sometimes I end up carrying more devices than pants!

Kevin:  What are your favorite mobile applications that you have on your mobile devices?
Jack:  I use Twitter, Bloomberg, Yelp, NYT, Pandora, Kindle, Google Maps, Google Search, Gmail and Camera apps the most.  I have more apps than I would like to admit on my devices.

Kevin:  Do you use your mobile device to buy things?
Jack:  Yes, I use the Amazon app to find and buy stuff cheaper than in retail stores!  I love the Amazon Remembers feature.

Kevin:  How many computing devices do you have in your home?
Jack:  Too many!!  [Kevin's comment - This answer is going to mess up my spreadsheet!]

Click here to read more in the Mobile Expert Interview Series.

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=gid=2823585trk=anet_ug_grppro

 Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Newelo’s Kimmo Jarvensivu???????????One of the things that has been missing from my Mobile Expert Interview Series is the European view on enterprise mobility, so this week you will see a number of interviews from mobile experts from that side of the pond.

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=gid=2823585trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Any Advice?
You may have noticed that I have been struggling with some font and formatting issues this week in my articles.  After a lifetime on PCs, I have purchased a MacBook Pro.  Along with the MacBook Pro, I am trying to use Pages (and Word for Macs) and Safari to access and post to my blogging platform.  I am having many annoying formatting issues.  The Apple environment is introducing all kinds of junk code which is messing up my text formatting.

Any advice? 

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=gid=2823585trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Talk, Talk, Talk?

In between researching, writing, participating in webinars and speaking at conferences, I spend time consulting, recording podcasts and videos, and volunteering my time as an SAP Mentor.  My background is general enterprise mobility and B2B e-commerce, but I spend the majority of my time working within the SAP ecosystem.

That is my odd work life as an independent freelancer.

***************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=gid=2823585trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Kevin’s Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Kevin’s Field Mobility News Weekly 

Also read Kevin’s M2M News Monthly 

Also read Kevin’s Mobile Retailing News Weekly 

Also read Kevin’s Mobile Money News Weekly 

Also read Kevin’s Mobility News Weekly 

I will be participating in a two part webinar next week on Thursday, February 17, 2011 1:00 PM – 2:00 PM EST that I invite all of you to attend.  I will be presenting my research results in the first part called Challenges in Enterprise Mobility from the Experts, and the second part, The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions – The Four Big Issues for Mobilizing SAP and Other Enterprise Systems will be presented by Steve Levy, mobile industry expert and CEO of Pyxis Mobile.

Google Inc.’s AdMob is on a tear.  The mobile ad network receives more than two billion ad requests daily, marking a fourfold increase from a year ago.

http://www.rcrwireless.com/article/20110131/CONTENT_MOBILE_MARKETING/110139994/googles-admob-receives-2-billion-ad-requests-daily 

********

Facebook has acquired mobile ad start-up Rel8tion to improve hyper local ad targeting to its 200 million plus mobile subscribers.  Rel8tion is a nine month old Seattle based start up that connects people to ads based on their location and demographic.

http://www.pcmag.com/article2/0,2817,2376226,00.asp 

********

http://www.adweek.com/aw/content_display/news/digital/e3i3526b9ba6837828c88632823af2a6a8d

********

Mobile Advertising company Millennial Media has more evidence of Android’s growing strength.  For the first time, Google’s platform has surpassed Apple’s iOS as the top operating system on Millennial’s mobile ad network.  Android nabbed 46 percent of the impression share for December, compared to Apple’s 32 percent.

http://www.pcmag.com/article2/0,2817,2375698,00.asp 

********

U.S. mobile advertising revenues will grow from $491 million in 2009 to $2.9 billion in 2014, representing a compound annual growth rate of 43 percent, according to researchers at BIA/Kelsey.

http://fixed-mobile-convergence.tmcnet.com/topics/mobile-communications/articles/141108-us-mobile-advertising-growing-only-issue-how-much.htm 

********

Mobile advertising revenue in Malaysia shot up by 218 percent during the fourth quarter compared to the same period in 2009, according to BuzzCity’s latest Global Mobile Advertising Index, bringing overall growth in that medium up by 103 percent for 2010.

http://www.adoimagazine.com/newhome/index.php?option=com_contentview=articleid=6586catid=1Itemid=5 

********

According to the findings of a recent survey from the Association of National Advertisers and the Mobile Marketing Association, 88 percent of marketers at large retailers and consumer brand manufacturers will tap mobile marketing in some fashion for ad campaigns this year.

http://www.mobilemarketingwatch.com/mobile-marketing-aided-by-biggest-brands-in-ad-world-12975/ 

********

Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers.  Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, http://www.smartsoftmobile.com/.  This newsletter is sponsored in part by Smartsoft Mobile Solutions.

********

A report released by the mobile ad network, Millenial Media, shows that mobile advertising in the United States is growing most rapidly in the financial services industry. Mobile advertising for finance companies has grown 802 percent year on year.

http://news.accuracast.com/mobile-7471/mobile-advertising-growth-driven-by-finance-industry/ 

********

Last November Facebook announced that it had 200 million users accessing the site via mobile devices, giving the company a huge base to target for advertising in the future – potentially one of the biggest collective, cross border mobile communities in the whole of the industry.

http://paidcontent.org/article/419-facebook-zeros-in-on-mobile-advertising-buys-seattle-startup-rel8tion/ 

********

According to a new International Data Corporation forecast, the market for mobile applications will continue to accelerate as the number of downloaded apps is expected to increase from 10.9 billion worldwide in 2010 to 76.9 billion in 2014.  Worldwide mobile apps revenues will experience similar growth, surpassing $35 billion in 2014.

http://www.fiercemobilecontent.com/press-releases/idc-forecasts-worldwide-mobile-applications-revenues-experience-more-60-com 

********

According to the latest m-commerce benchmark study by eDigitalResearch, Marks and Spencer is the leading firm in m-commerce.  ??The study showed that Marks and Spencer has the best overall mobile website. ?

http://www.bcs.org/content/conWebDoc/38923 

********

Ads on Facebook cost more but got fewer click throughs in 2010 compared to 2009, and performed about half as well as traditional banner ads, according to a new survey. According to Webtrends, the average click through rate for Facebook ads in 2009 was 0.063 percent and 0.051 percent in 2010 — half as much as the industry standard of .1 percent.

http://mashable.com/2011/01/31/facebook-half-click-throughs/ 

********

A new report from Forrester Research says mobile marketing investments will surpass $1 billion this year as marketers begin to see returns on their investments from consumers buying more via mobile.

http://www.internetretailer.com/2011/02/03/us-mobile-marketing-investments-will-surpass-1-billion 

********

Recent Articles by Kevin Benedict

Weird, Odd and Strange Mobility Series:  iPhones Pointing to Ladies, Creative Hand Gestures and Robot Students 

Chetan Sharma’s The Promise of Mobile Advertising 

Weird Odd and Strange Mobility Series:  Suicide Bomber Receives Wrong Text 

Mobile Expert Interview Series: SAP’s Puneet Suppal 

Mobile Expert Interview Series:  Smartsoft Mobile’s Ed Krufka 

Mobile Expert Interview Series:  Adobe’s Matthias Zeller 

Mobile Expert Interview Series:  Webalo’s Peter Price 

Enterprise Mobility 2011: An Analysis 

Special Report: The Mobile Devices that Mobile Experts Use 

Mobile Expert Interview Series: Sybase’s Eric Lai 

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems 

ClickSoftware Mobility Suite and Sybase Mobility Solution 

Networked Field Services 

Mobile, The Next Big Thing for Business 

********

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

********

I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

************************************************

Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=gid=2823585trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobility can be a ChallengeI will be participating in a two part webinar next week on Thursday, February 17, 2011 1:00 PM – 2:00 PM EST that I invite all of you to attend.  I will be presenting my research results in the first part called Challenges in Enterprise Mobility from the Experts, and the second part, The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions - The Four Big Issues for Mobilizing SAP and Other Enterprise Systems will be presented by Steve Levy, mobile industry expert and CEO of Pyxis Mobile.

Enterprise-grade mobility is quickly becoming a core component of every company’s IT environment. However, it brings with it some big and often hidden challenges that companies need to plan for, including:

1. Multi-device proliferation: support for a growing number of smartphones
2. Data integration: the freedom to connect to any data in the enterprise
3. Security: more than just authentication
4. Agility: the need to iteratively update applications with new content and functionality in a quick and easy way

***************************************************
Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=gid=2823585trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict is an opinionated independent mobility analyst and consultant. He is also an SAP Mentor and blogger on issues related to enterprise mobility and M2M. Follow his research and articles here, on Twitter @krbenedict or subscribe via RSS or email.

Kevin Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin:
http://www.linkedin.com/groups?about=gid=2823585trk=anet_ug_grppro

 Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.